More Marketing and Branding Ideas

For Your Business Success Business

Another way to market and brand your product/service or yourself in your new business development is through the use of Social Media. Read closely the "Understanding the Power of Social Media" chapter of my book, The New Rules of Job Search for more insight into this topic. You can apply these principles to your new business development.

When you create your company’s home page and profile on LinkedIn, Facebook, Twitter, or any other of the Social Networking sites, you are also creating your brand. The same applies to your individual professional profiles. These websites are great new business leads marketing tools.

That's the good news. The bad news is that you need to be careful of the type of information you put on these sites. Increasingly, employers and prospective business customers are visiting these sites to read up on you. That being the case, you want to make sure you keep the dialogue and pictures you post there more on the professional side. You also want to be consistent with the professional image you're trying to convey for you and on your company pages. Speaking of consistency, make sure all the information across all the Social Media platforms you're using is consistent and similar. For example, use the same logo or picture on all platforms to maintain a consistent brand.

I'm also making the assumption here that everything being posted on your Social Media pages is authentic, genuine, and honest. Remember that the internet's history tends to linger, lasting much longer than most people realize it will endure. You need to make sure there's no misinformation on these sites relative to your company and your current and past professional background.

The key is to provide genuine value to your readers with a “Call to Action” to reach out back to you.

Also consider creating a company blog to get your professional brand out there for your existing customers and potential clients. There blog should be affiliated and “housed” on your current company website.  Have a professional person to your key word research regarding your product, market, potential markets, geographical market, and industry. In addition have them do competitive research relative to their web sites, traffic and key words.

You can also create videos and post them on your web site and YouTube as part of your new business development campaign. A word of caution, however: Make sure you know what you're doing and that everything is very professional in terms of your content and visual image. Hire a professional to assist you with the technologically and have them work closely with your internal brand and marketing strategist on your messaging.

These videos should be approximately two to three minutes in length. At the end, give your name, phone number, email address, and company website. This way, viewers will have a way to contact you with your “Call to Action.”

You can also add these videos to your blog. Focus on presenting three to five of your product or service’s best benefits or customer’s accomplishments. Describe your achievements without giving visitors the names of your current customers. You can share this with them when they reach out to you. You do not want your competitors “mining” the videos for your customer information. In addition, you can present your UPS or elevator pitch in another video. Tease visitors so they to want to contact you to gain more information about your company’s product or service. The goal is that they will be so intrigued by what your company and product have accomplished in the marketplace, that they'll be anxious to do business with your company and achieve the same results with your product or service.

I realize that most of you may already being doing all of this. I challenge you to step back and re-evaluate the results you are getting with your blog, web site and social media. Try to take a fresh look and see if this is the time for a “new” or updated look on your blog, website and social media. The key to a successful new business development campaign, of course, lies in landing the business. To reach that aim, you need to stretch out of your comfort zone and try new ideas. You're looking for ways to differentiate yourself from the pack, the hordes of other people who are selling in your marketplace, similar products.

Some will tell you that the definition of insanity is continually doing the same thing over and over again without getting any results. We all need to change our direction at times to achieve success.

With the last couple of blog posts, I challenge you to get out of your comfort zone and try some of these techniques. If you do, you should see an increase in the number of face to face meetings you're landing compared to how many you had in the last 60 days.

Unless you try to do something beyond what you

Have already mastered, you will never grow.

—Ronald E. Osborn

If you don't have the power to change yourself,

Then nothing will change around you.

—Anwar Sadat


If you would need business  help in the area of determining whether or not you are doing everything you can to increase your sales,  please call us at 847-304-4500 to discuss your options on understanding simple ideas you or your team  to support and achieve the business success you are looking for this year.

Have a great week and productive week!
I wish you a wonderfully successful and productive week ahead.

Eleanor Anne Sweet
Mistress of Results

Turbocharged, Division of

The Remington Group, LLC

Your Turbocharged Sales Business Coach.


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